Finally..my life on Social Media has become much easier.
The very initial days of my professional life when I started to do Social Media Marketing for my employer, life was bit hectic. I kept on "WASTING" my time , thinking what to post, what to not. But for getting the answer I spend a lot of time on CLICKING ,CLICKING on various websites and social media pages that what like-minded people are doing on their social media networks and in doing so, I found lots of interesting blogs, tutorials on Social Media Marketing. I must say, this research has proven to be so effective. Gradually, I have started to find out the ways and tools that can help me to be more productive on Social Media and I'm still digging more and more.
One such strategy is to bring "Automation" in your social media activities. Well, YES, I surely know that Social media is more about ENGAGING people rather than keep on posting things that might not be of their interest. But the model I find effective to my nature of business is "little bit of Automation and little bit of real time Conversation"..
www.ping.fm, is a platform through which you can post your status updates at one time to your all social media networks. You can synchronize your Linkedin, facebook, twitter, myspace, stumbleupon, wordpress to name a few, accounts and post your status one time on ping.fm and it will be posted everywhere. Time saving, no?:-)
I am personally fond of www.Hootsuite.com. A place that has made my life soooooo easy:-). Similar to ping.fm, you can synchronize your all accounts at one place. Not only that, you can schedule your future posts and keep an eye on analytic too. Because Hootsuite.com will automatically update your posts to your network at the selected time. What a life! :-)
So, for social media networks like twitter and facebook, I am using these 2 tools but for linkedin majority of the time I have to be in real time conversation with the leads and clients. I would like to mentioned Amy Portfield here, her free video training sessions have really helped me out and still they are helping. Thanks to a very good friend of mine, Muadassir Malik, who created base of my Social Media Skills. I'm still in process of learning more and more and I make sure to share my learning with my friends. Because Social Media is all about SHARING :-)
Thanks for sharing your strategy on social media.I agree with the real time conversation strategy Social media has given rise to a new kind of marketing concept "Engagement Marketing" You'll find it interesting if you read some articles on that.
ReplyDeleteThanks Amir for your comment. They key is to gain the trust of your customers and eventually get some business too:-).. Most of the time it's a win-win situation.
ReplyDeleteDo share interesting articles:-)!